5/30/2023 0 Comments Virtualdj 2007![]() ![]() So I put my software on sale, just because I had some friends and friends of friends asking for it.Īttack Magazine: And that was when it all took off? It was a virtual platform to sell virtual goods, a small start-up that was doomed to fail. This was in 1996, the beginning of the dot.com era so with some friends I created a start-up. I didn’t have it in mind to start a business I was in the club that night and needed something to mix with so it was a real need. Yes – instead of going to the beach the next day, I spent the next two days working day and night creating software that could mix two Mp3s together. Everyone in the club must have thought ‘My God! this DJ’s really into Salsa music, every other tune’s Salsa!’Īttack Magazine: And this drove you to create your software? So I put on an Mp3 and then to switch tracks I would put on this Salsa music for a few seconds and transition, quickly change the Mp3 then transition back. I only had WinAmp on my computer and the night of the first party I was still connecting things when people were arriving. ![]() I put my computer in the DJ booth and connected it and I found a single old Salsa record that had fallen behind the table and was covered in dust. This was in 1996, the very beginning of this new Mp3 technology and I had my hard drive stuffed with Mp3s. So I arrived there and the owner asked me if I needed help to bring my records in and I was like “What records?” I had to pretend I was joking, but I had no records! I’d got a job working as a DJ in a holiday resort – but I didn’t have records or equipment with me, I’d only done a few parties for my friends. We always recruited from the pool of our Facebook users who were superbly motivated and who knew and loved the project the best.ĭon’t go into business because you want to go into business, go into business because you have an ideaĪttack Magazine: So what exactly was the ‘need’ that you identified? We never had an HR process or produced job descriptions. I went quite a long way before I started telling people ‘You’ve been working for me for free for years, now I can start paying you a salary”. And they were doing PR in their countries, translating, finding journalists, doing all the text reports, and they were doing it all for free and for the love of the product. So at the beginning, we had hundreds of users who were willing to help for free, just because they loved the product. ![]() I was alone in the company in the beginning at the start, I was still at university and it was more like a side project because like every successful project, I didn’t do this because I had an idea, I did this because I had a need. ![]() We’re a start-up, we don’t have job titles!Īttack Magazine: So tell us about the beginnings and growth of Virtual DJ. So we still have the atmosphere of a start-up where everyone’s doing a bit of everything the designer helps with the website, the programmers help with tech support, everyone pitches in on business matters – and as far as I’m concerned I mostly supervise the business year.Īttack Magazine: So what’s your job title? We’ve been COVID compliant since 1996 – meaning we’re a pure 2.0 company, there’s no physical office, everything’s virtual and all our employees work from home and have always worked from home. Stephane Clavel: Despite our size and the number of users we have, Virtual DJ has stayed a start-up at heart, so we’re a very small team compared to the size of the revenues we’re generating. Attack Magazine: First off, tell us about your role at the company: ![]()
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